Private Area
AUSA is the global manufacturer of compact all-terrain machines for the transportation and handling of materials.
Production
Production capacity of more than 12,000 vehicles per year.
Know-how
More than 60 years designing, manufacturing and improving our vehicles.
Global presence
AUSA's headquarters are located in Barcelona and it has subsidiaries in Madrid, France, the UK, Germany, the United States and China.
Distribution
Present in 90 countries, across 5 continents, with over 600 dealers.
Exports
70% of our production is exported outside the Iberian market.
Innovation is key to maintaining leadership and driving the company into the future.
AUSA stands out for the robustness, reliability and design of its products.
A vision for the future
At AUSA, we design our vehicles with the future in mind. We know first-hand what our customers need and we also work to incorporate features that will be essential in the future.
AUSA's industrial vehicles have always stood out for their design, with lines that are ahead of their time and have left their mark for generations to come. Lines that convey the brand's values and make them unique.
Building a responsible future
Innovation with a positive impact
At AUSA we are aware of the footprint that companies leave on the environment, so we take responsible resource management very seriously.
Our innovative spirit enables us to make structural changes that allow us to reduce our carbon emissions effectively, across all aspects of our business.
We are not only driving ahead with the electrification of our products, but we are also continuously improving practices in and beyond our production process.
We are committed to sustainability, striving for a balance between economic growth, protecting the environment and social well-being in order to pass on to future generations a world worth protecting.
To achieve this, we are continuously working to improve all areas of our business:
Responsible use of resources
Cutting our water consumption, gradually reducing the amount of paper we use in all our processes and optimizing our waste management.
Sustainable industrial activity
In 2022 we launched our electric vehicle range and we are continuing to expand it. Meanwhile, we are adding cutting-edge technology to our combustion engine models to optimize their efficiency and reduce their emissions.
Renewable energy sources
By installing 1,200 m2 of solar panels, we have managed to cut our emissions by 35%, making us energy self-sufficient during periods of maximum solar radiation.
Extending the service life of products
We analyze the life cycle of our models to minimize their impact on waste generation, avoid the unnecessary use of spare parts and avoid wasting serviceable vehicles.
Fueled by our vision of a more sustainable future, at AUSA we are strongly committed to the decarbonization of the industrial sector and the energy transition. Everything we do is geared towards transforming our business to ensure that the future of the planet and social well-being always go hand in hand.
Our aim is to lead the way in the pursuit of environmentally responsible solutions, whether by developing innovative, efficient and eco-friendly products, or by improving our business processes and activities. Our goal is to deliver high-quality results that reflect our principles and objectives as a company.
Compact machines for a green planet
Behind every vehicle that we manufacture and deliver is an amazing team of people who are fully involved in the entire process and ensure perfection in each phase.
AUSA chooses the best suppliers from each sector by performing its own audit, in order to guarantee high standards of quality.
All parts designed by the R&D team are analysed on receipt by advanced high-precision equipment to ensure flawless manufacturing.
All of the vehicles that we produce undergo dynamic testing to ensure perfect operation. Once ready, our experts monitor every detail closely to guarantee perfection.
At AUSA, we are so sure of the quality of our vehicles that we offer a warranty of up to 3 years following delivery, exceeding the legal requirements.
Use the chronological bar to access the year that interests you.
The history of AUSA is a business success story. It all began with the dream of four friends, who founded the company in 1956 as a result of their love for engines, pursuing a shared ambition that has made the company what it is today, selling compact industrial vehicles in 90 countries across 5 continents with a network of 600 dealers.
1956
The birth of AUSA
The four friends, Maurici Perramon, Antoni Tachó, Guillem Tachó and Josep Vila, established an organisation called Automóviles Utilitarios Sociedad Anónima (AUSA) in order to launch their dream: the production of a microcar under the PTV brand, whose name came from the initials of its founders' surnames. They were mass produced and 1,100 units were sold up to 1961. Produced with 100% AUSA technology, the PTV brand became a symbol of quality and comfort.
1961
The business is reinvented
With a clear vision for the future, it was decided to reinvent the business and start to produce dumpers for the construction sector. AUSA popularised this vehicle and people started referring to these products with the generic name of "an ausa".
1967
The first all-terrain forklift in the world
Years later, the innovative spirit of the company led to a new milestone with the introduction of the first all-terrain forklift in the world, the CE 800, with a lifting capacity of 800 kg.
1969
The internationalisation process begins
With the clear aim of continuing to expand the business and avoid dependence on the Iberian market, the company took a step forwards and opened a subsidiary in Perpignan (France), which marked the beginning of the internationalisation of AUSA.
1977
Exporting to new continents
With the success of AUSA's vehicles in various countries, taking advantage of its geographical and cultural proximity, the company began to market its products in Africa and South America.
1988
Expanding in Europe
The process of internationalisation continued and AUSA opened a subsidiary in the UK, the country with the highest sales of dumpers in the world. During this decade, the company began to exhibit at the sector's most important trade fairs in Europe.
2000
New all-terrain forklifts
The company took innovation and design one step further, launching a new range of forklifts on the market with an innovative design, hydrostatic transmission and the impressive new feature of an ergonomic multifunction joystick.
2002
A subsidiary is opened in Germany
The sharp increase in sales and the excellent economic outlook resulted in a subsidiary being opened in Germany, in order to respond to the growth in Central and Eastern Europe.
2006
Production of the 100,000th unit
In the same year that AUSA celebrated its 50th anniversary, it also achieved the milestone of producing its 100,000th unit.
2008
Addition of a new product range
The industrial product range was completed with the launch of a series of compact telescopic handlers, with an innovative concept that set AUSA apart from the competition and offered unique qualities.
2015
Consolidation in the US
In response to significant sales potential in the US, a subsidiary was opened in California and a dealership and after-sales network was established.
2017
Record order
In 2017, an agreement was signed for the largest order of vehicles in the history of AUSA, with a contract to supply 500 dumper, forklift and telescopic handler units to the largest rental company in Europe.
2018-20
Three product ranges upgraded
Launch of new dumper, rough terrain forklift and telehandler models with an innovative design and equipped with advanced technological features, low-emission engines and new safety features.
2020
Partnership with JLG to manufacture telehandlers
Partnership with JLG, a leading global manufacturer of lift equipment, to manufacture telehandlers for its product range in the US.
2022
Launch of the electric range
The brand's first two electric vehicles are introduced: the D151AEG dumper and the T164E telehandler. Both are equipped with li-ion batteries and have an operating range of at least one intense shift.
AUSA designs, manufactures and sells compact all-terrain material handling and earthmoving equipment that delivers cost-effectiveness and innovation for its customers and actively contributes to the development and improvement of the quality of life in society.
